In today's digital age with the use of technology, advertising has become more personalised and more efficient. Have you ever found yourself reading a blog or watching a video when you notice an advert featured for a product or service you're interested in? This is the power of digital Marketing.
Now imagine this on a mass scale where the advertiser only pays when an advert has been clicked on or a video has been viewed.
The Customer's Journey
The Internet has become the primary source, not just for finding products and services but reviewing them too. How you use the available online tools plays a large role in determining how your brand is perceived. This means firstly, having a website that creates a positive experience for your customer and secondly, incorporating an effective online marketing strategy to drive qualified traffic to your website.