IT training · Brand strategy and identity
Cybernaptics, a well-established IT firm, asked us to build the brand for its new, hands-on IT learning centre. We took it from first workshop to a full identity, guidelines and launch collateral.
What we delivered
The strategy and identity half of our Rebuild programme, followed by ongoing brand support. The website was not part of this project.
The project began with a brand workshop and several discovery sessions. The aim was to clarify the company's goals and values and hone in on its "whys". The outcome was a clear brand story and voice for Cyberskills.
Using what surfaced in the workshop, we defined the target audience and built two detailed customer personas. They work as a filter, so every brand visual, marketing effort and piece of collateral is designed around what those customers need and want.
Cyberskills teaches IT through real-life scenarios. Students work hands-on with hardware and software, which makes for a rich, high-energy learning experience. Our aim was to make the brand feel the same way.
We started the visual system with stylescapes: research-based compositions of photos, fonts, shapes, colours and graphics. We presented three directions, then worked with the Cyberskills team to narrow and refine them into one final stylescape, the reference point for every future brand asset.
As a new name in IT training, Cyberskills needed a bold, clear typographic logo. We drew up and reviewed several ideas and sketches with the Cyberskills team, and the final mark does exactly what we set out to achieve.
With the guidelines, messaging tone and visual system defined, we brought the brand to life: letterhead, business cards and signage for expos and events, plus the guidelines book that keeps it all consistent.
The result
With everything it needed to deliver a strong brand experience, Cyberskills began training in December 2019. We continue to help Cyberskills bring its brand to its audience in new and meaningful ways.
How ongoing support worksWe'll help you find the why and build a brand around it. We reply within one working day.