Paint & DIY · Packaging
TintEX.
A packaging system that makes a technical range easy to find and easy to choose.
- Client
- TintEX
- Sector
- Paint & DIY
- Scope
- Packaging
The challenge
Hardware shelves are loud and technical. Buyers, from contractors to weekend DIYers, need to find the right product fast and trust it will perform. The TintEX range needed to be recognisable as one family while each product stayed instantly distinguishable.
A strong colour-blocked architecture: brand on top, product name large, use case and specs in a consistent band.
Product names written for the buyer, not the lab, with key benefits pulled to the front of the tub.
Bold contrast so the range reads as a block from the end of the aisle.
The result
Sell-through up 30%
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